Tag Archives: TVF CEO

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TVF Snitchers

Ever since YouTube became a household necessity in India, if there’s one group that has revolutionised content consumption across the nation, it is TVF. The Viral Fever began in 2010, and in a couple of years, was churning out videos that were surging through YouTube Top 10 lists.

They were fresh, brazen, and irreverent. And unlike their biggest competitors – AIB – they were not a bunch of elite South Bombay dudes telling the nation how to behave. TVF’s videos, sketches, and webseries have now become a part of pop-culture folklore. Look at the comments on YouTube and you find content-thirsty youngsters baying for the next episode.

While India’s Startup story is much feted and celebrated, the sad truth is that the biggest Indian startups are simply clones of Western organisations. Ola, Flipkart, Oyo Rooms simply brought to the Indian population an idea that already existed in the West. TVF, however, was the unique Indian startup story. A bunch of IITians venturing into the archaic, nepotistic Indian entertainment industry to shake it up.

As a subscriber, you could be assured there was a fresh video in your list every week. In a nation with the largest youth population in the world, TVF revolutionised content creation in three major ways. 1. They recognised the apathy that youngsters harboured towards mainstream TV and films. 2. TVF placed their bets on a huge Indian population with YouTube on their phones and time on their hands. 3. They foresaw the entry of content platforms like Netflix, Amazon and Hotstar, and successfully created their own platform for content.

TVF’s primary target audience is the youth of the country – embarrassed by soap operas, and a little jaded by Netflix and Torrents. A population starving for local content, for there’s only so much pasta one can eat! TVF’s web series – Pitchers, Tripling, and (my favourite) The Making Of…have achieved cult status online. In a country where the most popular TV show features three men dressed as women, TVF provided humour that didn’t make youngsters cringe, or change the channel in disgust. Slowly but surely, TVF was elevated from just a YouTube channel, to a youth icon.

Which is why the allegations against Arunabh Kumar are so shocking. What began as an anonymous blog has grown to more than 50 allegations from different women. 50 allegations is no joke, and puts one in the company of Amrish Puri in Vishwatma. However, there is one sad truth in the entire case.

The court of law does not recognise blogs, Twitter threads or Facebook debates. For any action to be taken, an FIR will have to be lodged. Without that, there might be some loss of reputation, a few people might uninstall the TVF app, but it will be business as usual.

I do not agree with the call to ban TVF in totality. TVF is more than just Arunabh – TVF is Nidhi Bisht and Biswapati Sarkar, and Jeetu and Naveen, and all those wonderful people who run the channel – a bunch of 20 somethings who dared to shatter the nepotism and bureaucracy that passes off in the name of the Indian entertainment industry.

How TVF reacts to this case will go a long way in crystallising the perception of workplace sexual harassment in India for a long, long time. If action is taken on the basis of evidence and facts, it will be seen as hope in the minds of millions of young women of the country. If Kumar walks free, it will be seen as a victory of clout over doubt.

Trial by social media is a dangerous trend, and the last year witnessed two such massive cases. The case of the biker who abused an AAP volunteer, and the Delhi Metro policeman who was suspended for being drunk, whereas he had a heart attack – these are disturbing trends. I would like to reserve my judgement till the time there’s an actual FIR lodged.

It is difficult, and the lady who does it has to put a lot on the line. But like most of life’s tough decisions, there’s simply no other choice. It remains to be seen if TVF remains The Viral Fever. Or it comes to mean The Vulture’s Free.

Like Shah Rukh Khan says in his movies, FIR milenge, chalte chalte!

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(Featured image courtesy: LiveMint)