When Sachin Tendulkar retired on November 13, 2013, the entire nation stood still to wipe away tears.
Mike in hand, as he addressed the nation in whites for the last time, the sun set on an era of cricket followers. When he choked up in the final leg of his speech, three generations of Indians stopped their work to realised that time had passed. Like Sachin, the entire nation had grown softer around the edges, pudgy on the sides.
There will always be whispers about the lack of celebration when Dravid or Laxman retired, but Sachin Tendulkar retiring was a true turning of the pages of Indian cricket.
The very next day, Sachin was awarded the Bharat Ratna – the greatest civilian award in India. He was made an honorary member of the Rajya Sabha, India’s Upper House in the Parliament. As he stepped off the field that day, Sachin wound up an entire era of cricket. [Read my blog on Sachin’s retirement].
As a voracious consumer of popular culture, I am fascinated by brand stories.
I like to track the trajectory of people once their glory days are behind them. That is how I know of Zayed Khan’s production house with Dia Mirza; and that Ravi Shastri lives in the apartment below Sunil Gavaskar’s.
When Sachin Tendulkar retired, I assumed he would go on to lead the dignified life of a modern great. That he would take up adminstrative, coaching, or mentoring programs at domestic, national, and international level. He was never a man of words, so the commentary box would be too much of an ask (Also, how would he feel sitting next to Laxman Sivaramakrishnan?).
Nearly four years since his retirement, Sachin Tendulkar continues to set up business establishments across the country. Sachin today owns enterprises in sports, telecasting, clothing, sports entertainment arcades, and restaurants. This is keeping aside the numerous brand endorsements he is a part of.
Every time you see a mention of Sachin in the papers, it is in relation to the launch of a new product. In his own unique way, Sachin has moved from the Sports page to the Business page of newspapers.
But for how much longer?
One is free to argue that it is his life, and what he chooses to do with the rest of it is completely up to him. Which of course is an irrefutable argument. After spending 30 years of his life to the sport, he is free to choose how he spends the rest of it. But the question remains – aur kitna paisa banayega Sachin?
Sachin’s contemporaries have all moved in different directions. Anil Kumble and Venkatest Prasad have taken up coaching roles, along with contesting the Karnataka State Cricket Association elections. Javagal Srinath is a match referee.
Saurav Ganguly serves in an administrative position in the Bengal Cricket Academy. Rahul Dravid is the coach and mentor of the under-19 Indian team and recently refused an honorary degree from Bangalore University because he wanted to pursue it as a full time course.
Sachin meanwhile, just launched a new app called 100MB which will provide users with a unique, fresh view into the life of India’s greatest sporting star. Another platform with ‘Yayy India won’ tweets and pictures in front of Ganesh idols.
When you’ve been the richest sportsperson in the country for two decades, how much is too much?
As a devout Sachin bhakt, the reports about his lack of activity in Rajya Sabha did not come across as a shocker. In an uncanny coincidence, Lata Mangeshkar – the other Bharat Ratna who was made MP and featured in Tanmay Bhat’s video – was also accused of not doing enough for her constituency.
There is no doubt that Sachin remains arguably the most loved Indian alive. That he has a pull over target demographies across age and geography. That Indians will buy anything he promotes – from Rorito Racer Gel to ‘Sach’ Innerwear. Through our entire lives, Sachin has sold us every single product. Want a pen? Reynolds. Want a car? Fiat Palio. Not getting your periods? National Egg Co-ordination Committee. Sachin has endorsed and sold every product that can be stocked, from the glitziest malls to the tiniest kiraana shop. From Infinity Mall to the infinitesimal.
But as an icon of the game, as the face of a generation, should Sachin Tendulkar be contributing more to the game? Shouldn’t Tendulkar retire from our televisions, and feature in the aspirations of youngsters pursuing the game across the country?
So here it is, from a terrible poet to a great cricketer, a poem filled with hope.
Cover Picture Image courtesy: Factly.
If you are a cricket fan, look out for our show Silly Point – India’s First Cricket based Stand Up Comedy Show as me and Rohit Swain embark on an 8 city tour with the show. Please come down or spread the word. 🙂