How ‘Pellichoopulu’ is bending the rules of Telugu cinema

In spite of having lived for 16 years of my life in Andhra Pradesh, and having reviewed movies for nine years now, I have never reviewed a Telugu film.

Partly because it took me a few years to understand the nuances of Telugu cinema, and partly because there’s nothing really to review. You could take the script of any Telugu blockbuster and replace it with another; replace any hero with another. The heroine barely has any role to play in the film apart from acting coquettish and seducing the hero. The laughs are generated when the hero bashes up a ‘comedian’ – it’s all absurd to a point where you wonder if the entire unit was smoking pot while the film was being made.

Telugu Cinema is a rather cruel place for an aspiring filmmaker. Dynasticism runs through every film industry but nowhere else is caste a determinant of a star’s pull. Actors, directors, distributors – they’re all gauged through their caste, and yet there is a deafening silence about it everywhere you look.

The hero is expected to fight and dance and mouth long-winding dialogues, even if he’s supposed to have grown up in a chawl. The heroine dances around him and is objectified, stalked, and is nothing more than a doormat. And even if you break into the scene, there’s the oligopoly of distributors who control the release of films across the two Telugu speaking states.

Of course, there are filmmakers who have attempted to break the mould, and yet they’ve sold out – there’s an item number here, an unwanted song there. Every time I have walked out of a Telugu film, I have looked for the nearest bar to get sloshed and drown my memories of the film.

In my frustration, I stopped watching Telugu films, except when they’re played on buses and I have no other option. If you are unacquainted with Telugu cinema, may I kindly lead you to this blog – A Script for Chiranjeevi’s 150th film.

I went to watch Pellichoopulu in a single screen theatre, and was doubly curious to see how people would react. If you’ve watched the trailer, you’d have guessed the tone of the film is urbane and yuppy. Pleasantly surprised that the film had a 93% approval on BookMyShow, and that the popcorn cost a mere 20 Rupees, I walked into the hall.

View this post on Instagram

Single Screen Theatre issues.

A post shared by Hriday Ranjan (@heartranjan) on


Pelli Choopulu contains the  most non-glamorous introduction to a hero that I’ve seen in Telugu cinema. There are no songs, no shots panning upwards from boots to biceps – just a regular dude waking up to a life that has fallen asleep.

It takes but a few minutes to get woven into the plot, driven as it is by sharp dialogue and genuine characterisation. We meet the leads as if by chance, just as they stumble into each other. They aren’t heroic, or loud, or driven by any motive. It is a refreshing change, and in minutes, the entire hall sat in hushed silence.

Director Tharun Bhascker uses sharp writing to prove his point, doing away with the bells and whistles one would associate with Telugu cinema. Prashant hops from one incident in his life to another in the slow, careless manner of a water buffalo. Chitra fights every obstacle in her life with the fearsome resolve of a bison. There couldn’t have been a more un-Tollywood like couple!

Pellichoopulu benefits from realism. The characters seem real, and the dialogues hilarious. The humour in the film comes from Priyadarshi Pullikonda’s impeccable comic timing. As the hero’s equally useless buddy, every second he comes on screen is gold, and the audience were giggling in anticipation even before he delivered his lines. And yet, the director never punches below the belt.

In an industry that makes sex-kittens out of talented actresses (check out Ileana D’Cruz in Barfi, and compare it with her Telugu roles), Chitra is a refreshing breath of fresh air. Ritu Verma and Vijay Devarakonda seem so much at ease in their roles, you begin to wonder if they’re acting in the first place.

Pellichoopulu gets a lot of things right, but mostly, it carries balls of steel. The film doesn’t sell out even for a moment, even though it has its weaknesses. The film refuses to bend down to market demands, staying true to its character through every single shot.


Tamil, Malayalam and to an extent Hindi cinema enjoy a thriving parallel cinema. For every Sultan and Kabali, there are smaller, sharper films competing in the same arena. Sadly, Telugu cinema never had a parallel movement. Probably because nobody went full-on, and partly because of how demanding and unforgiving the average Telugu film viewer is.

But Pellichoopulu is akin to the smart guy who joins your section in Class 8. He doesn’t bother about the bullies and is smart enough to tackle the 1st ranker in class. The film is running to packed houses, but on a limited release.

If you watch Telugu films, or like me, stopped watching them long ago, please do yourself a favour and watch Pellichoopulu. 

13 thoughts on “How ‘Pellichoopulu’ is bending the rules of Telugu cinema

  1. Morzzan

    I’m intrigued about this movie, and I’m gonna go watch this.
    Also, if you watch Malayalam movies, I’d recommend Maheshinte Prathikaram. Nothing special, just a very natural well shot movie.

  2. Sandeep

    Nice review. I felt you missed watching a number of nice telugu movies. Try Aithe, Anukokunda Oka Roju, Kshanam, Midhunam, Anand, Leader, Godavari, Happy Days and lots more. There are few I can recall that I had a good time watching them on the top of my head.

  3. Saketh Ram

    Wanted to write a review myself. Would have echoed every single thought of yours. Nevermind now. 🙂

    1. Hriday Ranjan Post author

      Hahaha. You should write it and share it on Facebook, bhai. The film is a gem and needs as much support as it can get!!

  4. Shai

    Bommarillu, another film shot while gliding thru the river Godavari -do not remember the name and another one or two – the names that I cannot recollect are just the very few movies in Telugu that have really been nice -good story lines, yes some songs too but they are not crazy and of course another fav -gitanjali. rest like u said is bunkum!

  5. gsk

    Thanks bro for a positive review. There are lot of good movies coming out these days even in Telugu. One can always argue that there aren’t enough when we compare with Tamil & Malayalam. I do agree on that part. Having said that, positive reviews for good movies helps the industry and the audience.

  6. Vishnusri

    Like you, I have lost faith in Telugu films a long time ago. Exceptions being a Sekhar Kammula film here and a black and white Vijaya Production film there.
    I would however recommend you watch ‘Kshanam’. Having seen it recently, I can vouch that it won’t bore you like the regular pot-boiler.


Leave a Reply

Your email address will not be published.